Upcoming Workshop: Buildling Your Journalistic Brand, April 8, 2011 @ Northwestern

Chicago-area journalists, here's a great opportunity from the American Press Institute to work on your journalistic brand. We hope to see you there!

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You’re talented and passionate about journalism.

But — in a media world that constantly is shifting beneath your feet — do you have a competitive edge that makes you stand out from a crowd?

That's why you'll want to attend the American Press Institute's one-day regional workshop on "Building Your Journalistic Brand" on Friday, April 8, at Northwestern University in Evanston, Illinois.

Attendees should register as soon as possible because seating is limited.
During this workshop, you’ll find out how to expand your reach and become recognized as an expert by:

• taking an inventory of your value and values
• discovering the strands of your brand's DNA
• developing a rehearsed elevator speech
• building a toolkit and action steps to establish, enhance and protect your brand
• creating a personal strategy for building your digital brand

The workshop is open to ALL journalists, including, but not limited to:

• Those who work for news organizations across all platforms
• Bloggers, freelancers and other entrepreneurial writers, reporters and editors
• Multimedia and visual journalists
• Journalists trying to re-enter the workforce after being displaced by media downsizing
• Independent news producers
• University journalism students
• University journalism educators

Tuition is only $15 and includes continental breakfast and workshop materials.
Complete details and online registration are available at:
www.americanpressinstitute.org/11/JournalisticBrandChicago

QUESTIONS? Contact Carol Ann Riordan, API Vice President, at (703) 715-3315 begin_of_the_skype_highlighting            (703) 715-3315      end_of_the_skype_highlighting; criordan@americanpressinstitute.org

PLEASE HELP US SPREAD THE WORD by alerting your friends and colleagues about this workshop.
This workshop is underwritten by the Robert R. McCormick Foundation and presented in partnership with Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications.