Wednesday, July 18, 2007
Bad Ad News
Wednesday, July 18, 2007
It's more of the same for beleagured newspaper executives: The speed of the downturn in newspaper ad revenue has accelerated since the beginning of 2007, according to a Wall Street Journal article on July 18. You can read more here:
http://online.wsj.com/public/article/SB118471859134569679-7SEc8U7GAYLdAU_0upCRHWAU2cU_20070816.html?mod=tff_main_tff_top
Citing a Newspaper Association of America (NAA) report, the article notes that total print and online ad revenue was down 4.8 percent from the first quarter a year earlier. Unfortunately for publishers, online ad gains haven't made up for the loss in revenue from the nose dive in print advertising.
http://online.wsj.com/public/article/SB118471859134569679-7SEc8U7GAYLdAU_0upCRHWAU2cU_20070816.html?mod=tff_main_tff_top
Citing a Newspaper Association of America (NAA) report, the article notes that total print and online ad revenue was down 4.8 percent from the first quarter a year earlier. Unfortunately for publishers, online ad gains haven't made up for the loss in revenue from the nose dive in print advertising.
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