Wednesday, July 18, 2007

Bad Ad News

Wednesday, July 18, 2007

It's more of the same for beleagured newspaper executives: The speed of the downturn in newspaper ad revenue has accelerated since the beginning of 2007, according to a Wall Street Journal article on July 18. You can read more here:

Citing a Newspaper Association of America (NAA) report, the article notes that total print and online ad revenue was down 4.8 percent from the first quarter a year earlier. Unfortunately for publishers, online ad gains haven't made up for the loss in revenue from the nose dive in print advertising.

0 Responses to “Bad Ad News”

Post a Comment