Showing posts with label Wall Street Journal. Show all posts
Showing posts with label Wall Street Journal. Show all posts
Friday, February 15, 2008
Numbers Guy Says Online Picture Less Rosy for Newspaper
Friday, February 15, 2008
The Wall Street Journal's Numbers Guy, Carl Bialik, claims in a recent blog posting that newspaper Web site audiences really aren't growing at the banner pace claimed by the Newspaper Association of America (NAA) - at least in the context of growing overall Web surfing by Americans.
The NAA recently released a press release touting the record growing audience for newspaper Web sites in 2007 (http://www.naa.org/PressCenter/SearchPressReleases/2008/Online-Newspaper-Viewership.aspx). According to the trade group, average monthly unique visitors for newspaper Web sites grew by more than 3.6 million last year.
But Bialik wanted a little more context for these numbers given the general rise in Internet usage and engagement seen in the U.S. Using his famed mathematical tricks, Bialik consulted usage numbers (monthly average unique Internet audience, page views, etc.) from the NAA and Nielsen online to figure out that newspapers "were losing share of the average reader's total Web activity."
During 2007, adults spent a lot more time online (the average user loaded 51 percent more pages in 2007 and spent 23 percent more time online) in general, Bialik notes. But newspapers only saw a rise of 24 percent in increased web page loading and a 20 percent increase in time on newspaper web sites, so comparatively they’re losing share.
For the full explanation, check out: http://blogs.wsj.com/numbersguy/how-good-was-2007-for-newspaper-web-sites-276/?mod=googlenews_wsj
The NAA recently released a press release touting the record growing audience for newspaper Web sites in 2007 (http://www.naa.org/PressCenter/SearchPressReleases/2008/Online-Newspaper-Viewership.aspx). According to the trade group, average monthly unique visitors for newspaper Web sites grew by more than 3.6 million last year.
But Bialik wanted a little more context for these numbers given the general rise in Internet usage and engagement seen in the U.S. Using his famed mathematical tricks, Bialik consulted usage numbers (monthly average unique Internet audience, page views, etc.) from the NAA and Nielsen online to figure out that newspapers "were losing share of the average reader's total Web activity."
During 2007, adults spent a lot more time online (the average user loaded 51 percent more pages in 2007 and spent 23 percent more time online) in general, Bialik notes. But newspapers only saw a rise of 24 percent in increased web page loading and a 20 percent increase in time on newspaper web sites, so comparatively they’re losing share.
For the full explanation, check out: http://blogs.wsj.com/numbersguy/how-good-was-2007-for-newspaper-web-sites-276/?mod=googlenews_wsj
Monday, October 15, 2007
Picking Up the Investigative Tab
Monday, October 15, 2007
With news media outlets slashing investigative reporting budgets, a group of journalists and investors are stepping forward with a new model that they hope will fill the gap. Led by veteran Wall Street Journal editor Paul Steiger, the consortium of investigative journalists plans to "do long-term projects, uncovering misdeeds in government, business and organizations," according to The New York Times (http://www.nytimes.com/2007/10/15/business/media/15publica.html?_r=2&adxnnl=1&oref=slogin&ref=media&adxnnlx=1192453448-wMxqq682EnnL29gJG7QdMQ&oref=slogin)
The intended non-profit organization, to be called Pro Publica, will be based in New York City and consist of 24 journalists. Slated to open early next year, the outfit will be funded by a $10 million per year commitment from the former chief executives of the Golden West Financial Corp ., according to the Times. Several other foundations have pledged more modest grants.
It will be interesting to watch the experiment unfold to see whether the output is picked up by professional media and whether the group can find sustained funding.
The intended non-profit organization, to be called Pro Publica, will be based in New York City and consist of 24 journalists. Slated to open early next year, the outfit will be funded by a $10 million per year commitment from the former chief executives of the Golden West Financial Corp ., according to the Times. Several other foundations have pledged more modest grants.
It will be interesting to watch the experiment unfold to see whether the output is picked up by professional media and whether the group can find sustained funding.
Wednesday, July 18, 2007
Bad Ad News
Wednesday, July 18, 2007
It's more of the same for beleagured newspaper executives: The speed of the downturn in newspaper ad revenue has accelerated since the beginning of 2007, according to a Wall Street Journal article on July 18. You can read more here:
http://online.wsj.com/public/article/SB118471859134569679-7SEc8U7GAYLdAU_0upCRHWAU2cU_20070816.html?mod=tff_main_tff_top
Citing a Newspaper Association of America (NAA) report, the article notes that total print and online ad revenue was down 4.8 percent from the first quarter a year earlier. Unfortunately for publishers, online ad gains haven't made up for the loss in revenue from the nose dive in print advertising.
http://online.wsj.com/public/article/SB118471859134569679-7SEc8U7GAYLdAU_0upCRHWAU2cU_20070816.html?mod=tff_main_tff_top
Citing a Newspaper Association of America (NAA) report, the article notes that total print and online ad revenue was down 4.8 percent from the first quarter a year earlier. Unfortunately for publishers, online ad gains haven't made up for the loss in revenue from the nose dive in print advertising.
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