Cash Cows for Online News?

Profit generation is one of the most challenging aspects of the digital news revolution. Digital media expert Rishad Tobaccowala offers some fundraising suggestions, from the conventional to the offbeat (at least for news outlets), in the May/June issue of the Columbia Journalism Review (link courtesy of IJNet.org).

Among Tobaccowala's ideas:

* Charging for select archived material (many online papers do this already)

* Selling merchandise

* Targeting Web advertising towards individual readers

Read more of Tobaccowala's suggestions (and add some of your own!) here.