Monday, May 11, 2009
"When producing an article for online news, the publisher must assume that a reader may be viewing this article on its own, independent of the rest of the publication. To make an article effective in a standalone setting requires providing sufficient context for first-time readers...it also requires a different approach to monetization: each individual article should be self-sustaining. These types of changes will require innovation and experimentation in how news is delivered online, and how advertising can support it."
-- Marissa Mayer, vice president, search products and user experience at Google, in a hearing on “The Future of Journalism” before the Senate Committee on Commerce, Science, and Transportation's subcommittee on Communications, Technology, and the Internet, May 6, 2009.
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