'Be Bolder'... What Teens Want From Online News

The Newspaper Association of America Foundation and the Media Management Center have teamed up to explore the online news preferences of teens. Based on findings from previous studies of youth media patterns, researchers developed a series of prototypes of home pages and story-level pages, then tested them with 96 teens in focus groups in six cities. The result is a new report and upcoming one-hour Webinar, to take place April 23.

In a nutshell, the report recommends a bolder approach in packaging news for teens. “Given that teen responses were very similar to those of adults who are light readers, researchers recommend creating a new type of site - not just for teens, but for all people who lack experience with news and have a limited amount of time to get engaged with it.”

For more on this research, click here:
http://www.mediamanagementcenter.org/blogs/mike/2009/04/what-teens-want-from-online-news.html