Taking It Right to the People

President Barack Obama has chosen the path less traveled to get out his message: bypassing the traditional guard of the often-jaded White House Press Corps to reach out directly to his desired (mostly liberal) media, including bloggers and radio hosts.

For starters, he introduced the massive stimulus spending plan by connecting White House budget director Peter Orsazg on a conference call to mostly left-leaning writers . Chief of Staff Rahm Emanuel followed suit and perhaps heralded the increased importance of ethnic media in Obama’s communication plan by a direct briefing with black and Hispanic media.

Jonathan Martin of Politico reports that as revolutionary as this plan seems, it’s the fulfillment of every President’s dream to bypass the inner sanctum of seasoned beltway writers in order to present their unfiltered messages to very friendly audiences. But Martin points out that it’s not quite so easy to completely dodge the scrutiny of the White House Press Corps.

Read Martin’s article here.