Compentencies of the Next Generation News Organization

How can news organizations keep pace with rapid technological pace. Most have struggled so far, primarily due to the lack of in-house expertise to proactively identify trends and opportunities.

The MF-funded Media Management Center at Northwestern University has a few insights on the subject. Six to be exact. All gleaned from two dozen technology industry leaders interviewed by innovation expert and consultant Annette Moser-Wellman.

In its newly-released report, "Six Competencies of the Next Generation News Organization," MMC suggests priority areas that media organizations should beef up to better compete in the evolving, rough-and-tumble marketplace. The report suggests media companies build around:

• The Platform Strategist
• The Marketer
• The Community Builder
• The Data Miner
• The Complete Storyteller
• The Entrepreneur

Check out the full report at: http://www.mediamanagementcenter.org/research/sixcompetencies.pdf.