State of Spanish Language Media 2007

The University of North Texas has just released a State of the Spanish Language Media 2007 report. Take a look at this fascinating snapshot at http://www.spanishmedia.unt.edu/SofSLM%202007.pdf. UNT’s Center for Spanish Language Media, created in 2006, is on the web at http://www.spanishmedia.unt.edu. UNT’s report – with chapters on Print, Radio, TV, Advertising and Acquisitions - goes into great detail around trends in each media platform, advertising and audience. It touches on a number of developments – from the consolidation in Latino print outlets to the rise in Hispanic online social networking. It also touches on a large unknown for the future of Spanish-language media – that increasingly the Hispanic population here is U.S.-born and may turn to mainstream media over ethnic media as it ages.

For more on the Spanish-language media, see the State of the News Media 2007’s chapter on the ethnic media at http://www.stateofthemedia.org/2007/narrative_ethnicalternative_intro.asp?media=10.