Thursday, April 11, 2013
Director's Notes: APPLY BY MAY 8
Thursday, April 11, 2013
Clark Bell, Program Director |
With the May 8 deadline for Letters of Inquiry
fast approaching, I would like to review the Journalism Program’s current
strategy and present a few ideas under consideration for 2014.
As you may recall, the McCormick Foundation’s Journalism
Program has been transformed around the belief that news consumers---students,
teachers, people like you and me---need help in coping with information
overload.
Our $5.5 million in annual grantmaking is built around an Audience-Rights-Content
framework. It is designed to build a
more informed, news literate and engaged citizenry. Our goal is to increase the
level of civic engagement by strengthening the quality of journalistic content,
helping audiences become smart new consumers and promoting an open and free
environment in which journalism can flourish.
As a result, we shifted much of our portfolio to a “demand-side”
approach to grantmaking and away from a “supply-side” strategy. We still
support mid-career training for news media professionals, investigative
reporting, community news, youth media, press freedoms and other areas that
bolster the field of journalism in a time of transition. Rather than shape grantmaking around
the life cycle of a journalist, we now emphasize news literacy and its critical
role as a catalyst for informing and engaging citizens.
The anchor to this work is the three-year, $6 million WHY NEWS MATTERS
(WNM) initiative, which began in January with a major round of grant awards. The
WNM cohort now includes 25 organizations
doing news literacy work in Chicago.
OUR TIMELINE
As we begin preparing for 2014, we look forward to reviewing
your proposals for grants of $50,000 or more.
The deadline for letters of inquiry
is MAY 8 (proposals of less than $50,000 can be submitted at any time throughout the year).
We recognize the competitive nature of seeking grants to
fund journalism projects. Last year, we
received 311 written requests seeking $26.8 million in funding. Scores of other interesting ideas were nixed
before formal submission because they were not suited to our strategy and portfolio.
This is a highly selective process. In
the end, we judge proposals on fit, feasibility, need and ability to assess
impact within the McCormick framework.
LOOKING FOR FRESH IDEAS
Grant officers Mark Hallett, Jennifer Choi and I have
discussed a number of ideas that could fill gaps in the portfolio. For example,
in the Content sector, we see a need for training Chicago area journalists on
timely topics, interpreting data and multi-media storytelling. A research project could assess the reach of
existing news in Chicago communities and better define the critical issues
facing low-income news consumers.
We believe that the quality of journalism produced by
Chicago youth media groups has improved dramatically, in part because of the nearly
$6 million McCormick has invested in the sector since 2006. With that in mind, we will begin evaluating
youth media programs on the strength of the journalistic content produced. In addition, we will continue to expect that the
youth media organizations build in principles of news literacy throughout the
training.
For information, visit our guidelines.
WHY NEWS MATTERS EVOLVES
The WNM initiative will become the domain of more focused news
literacy programs that energize the community around quality news and relevant
information. We will consider a broad
range of dynamic projects to engage young people with news.
We seek to support
activities that help teachers bring news literacy activities into their
classrooms. We hope to work with networks of schools willing to establish
comprehensive news literacy approaches.
We are looking to document the impact of news literacy training on
critical thinking skills. That could
lead the way for support of policy efforts that specifically recognize news
literacy as part of the common core curriculum.
We also will give a hard look to news literacy projects that help
students cope with “other” literacies such as health, personal finance, digital
and civics.
CIVIC ENGAGEMENT
Col. Robert R. McCormick’s unwavering support of press
freedoms is a cornerstone of the Journalism Program. We will continue to parlay this tradition of
funding legal protection for journalists with support for projects that address
government transparency, accessibility, accountability and civic education.
The McCormick Foundation has evolved into more of a
place-based grantmaking organization. The Journalism Program has joined forces
with our colleagues in the Civics, Education and Veterans programs to tackle some of the
most difficult issues facing the Chicago area.
We will consider journalistic-based proposals that deal with such topics
as fiscal policy, regional planning, reducing youth violence and sustaining the
nonprofit sector.
McCormick President
and CEO David Hiller recently said: “We find enormous optimism---at a time when
our region faces daunting challenges---in the extraordinary work of engaged
citizens and civic organizations. Concerned citizens are waging a multi-front
battle for the future of our city and state. From gun violence to bankrupt
fiscal policy, now is the time to stand up and be engaged.”
News literacy and journalistic content will certainly play
major roles in this effort to reinforce civic health. We look forward to reviewing your ideas. To begin the application process, click here.
Journalism Program Director
McCormick Foundation
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