Wednesday, November 12, 2008

Compentencies of the Next Generation News Organization

Wednesday, November 12, 2008

How can news organizations keep pace with rapid technological pace. Most have struggled so far, primarily due to the lack of in-house expertise to proactively identify trends and opportunities.

The MF-funded Media Management Center at Northwestern University has a few insights on the subject. Six to be exact. All gleaned from two dozen technology industry leaders interviewed by innovation expert and consultant Annette Moser-Wellman.

In its newly-released report, "Six Competencies of the Next Generation News Organization," MMC suggests priority areas that media organizations should beef up to better compete in the evolving, rough-and-tumble marketplace. The report suggests media companies build around:

  • The Platform Strategist
  • The Marketer
  • The Community Builder
  • The Data Miner
  • The Complete Storyteller
  • The Entrepreneur

Check out the full report at:

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