Can You Say ‘Got Milk’ in Spanish?

And more to the point, are you a Learner, Straddler or Navigator? The Sept. 23 New York Times Magazine had a fascinating piece on the ad agency Gallegos Group, the growth of the Latino ad market and some of the issues creatives consider when designing award-winning campaigns targeting Hispanic Americans. The article outlines the explosive growth of this market - U.S. Hispanics spend $928 billion annually - and how references that work for a mainstream audience may flop for Latinos. It also explores how cultural references range greatly within vastly diverse Latino communities. Click here to see the story.