tag:blogger.com,1999:blog-8870273681579654060.post1968811497955526903..comments2023-11-07T01:10:24.848-06:00Comments on McCormick Media Matters: Editors Need Not ApplyJanet Liaohttp://www.blogger.com/profile/09743600131775863338noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8870273681579654060.post-53574559610924918602008-03-05T16:48:00.000-06:002008-03-05T16:48:00.000-06:00The headline of this article is sensational, but G...The headline of this article is sensational, but Griffin's comments are part of a larger picture, where Griffin is getting people at Meredith to think beyond just editing words to put on the pages of a particular publication. Instead of editors, he calls for "content strategists" who think about all the different and appropriate ways stories might be told. It's not that they've stopped editing --- they're just editing in a bigger context, across multiple platforms. We at Media Management Center are quite impressed with his leadership. For our take on what he's doing, go to http://www.mediainfocenter.org/MMCDigiMe/2007/10/bringing-people-along.html and for a copy of a speech Griffin gave recently on his changes, go to http://www.mediainfocenter.org/MMCDigiMe/2007/10/new-jack-griffin-on-organizational.html.<BR/><BR/>Vivian Vahlberg, Media Management Center, Northwestern UniversityAnonymousnoreply@blogger.com